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The March to Mobile
Some recent client activity prompted me to put together a high level summary that clarifies important considerations and aspects of a successful mobile strategy.

Smart Phone / Smart Device Market Share
The latest data from Nielsen shows what we already knew - Android is the dominant OS (split among HTC at 15%, Samsung at 10%, Motorola at 10%, and the rest at 7%), iPhone is the dominant smart phone (28% of market), followed by RIM at a surpirsing 18%. Android/iPhone dominates the market at 71%, leaving Windows Phone 7 and Windows Mobile behind. And in the past 30 days, they were responsible for 83 percent of all mobile apps downloaded. Take all of the above and sprinkle in some ads, and Millenial Media's October report shows Android beating iPhone, RIM and Windows. While Apple's iPhone dominates mobile phone makers as the No. 1 phone in the market, Android phones dominate the share of ad impressions across mobile platforms. But let's now shift to tablets.

The Convergence of Mobile and Fixed
An opinion piece by Holman Jenkins that recently appeared in the Wall Street Journal was right on. The title was "Wi-Fi and the Mobile Meltdown," and was a story about how the distinction between the fixed and mobile networks is getting more blurry all the time. Here's a great statistic ...

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