Dec 19

Written by: host
Tuesday, December 19, 2006

Designed for 501(c)(3) non-profit organizations, Google Grants is a unique in-kind advertising program. It harnesses the power of their flagship advertising product, Google AdWords, to non-profits seeking to inform and engage their constituents online. Google Grants has awarded AdWords advertising to hundreds of non-profit groups whose missions range from animal welfare to literacy, from supporting homeless children to promoting HIV education.

Google Grant recipients use their award of free AdWords advertising on Google.com to raise awareness and increase traffic. Three of their award recipients have achieved these results:

Room to Read, which educates children in Vietnam, Nepal, India and Cambodia, attracted a sponsor who clicked on its AdWords ad. He has donated funds to support the education of 25 girls for the next 10 years.
The US Fund for UNICEF's e-commerce site, Shop UNICEF, has experienced a 43 percent increase in sales over the previous year.
CoachArt, supporting children with life-threatening illnesses through art and athletics programs, has seen a 60 to 70 percent increase in volunteers.

Each organization awarded a Google Grant receives at least three months of in-kind advertising.

Learn more about Google Grants:

• Quick Tour: how AdWords works for you
• Program Details: who's eligible and how to apply
• Program FAQ: frequently asked questions
• Google AdWords: guidelines and tips to optimize your ad results

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