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	DotNetNuke Portal / CMS Tips (5)
	Technology and the Internet (10)

Keyword Selection Tools / Tools to Assist in Keyword Selection

By host on Wednesday, November 29, 2006

Run into a wall and can't go beyond 10 or so keywords for your site? Lucky for you there are plenty of free and low cost tools available on the Internet to assist in the keyword development stage. We will first discuss the free tools, and then go over one tool that you need to pay a fee for.

Technology and the Internet

Why publish an E-mail newsletter?

By host on Monday, November 20, 2006

"The cost of acquiring a new customer can be as much as 5 times the cost of keeping an old one." (source: Peppers and Rogers). "A 5% increase in retention yields profit increases of 25 to 100 percent." (source: Bain and Co.) "Permission e-mail campaigns are ten times more effective than direct mail campaigns." (source: IMT Strategies) The results of this research and dozens of other studies add up to a simple conclusion: it's a lot more cost effective and profitable to grow your business by increasing revenue and referrals from existing customers, than it is to keep chasing strangers. If you've got a "house list" of business relationships, you've got an extremely valuable asset. An asset that a quality newsletter is perfectly suited to take advantage of.

Technology and the Internet

What makes Google Maps so good?

By host on Tuesday, November 07, 2006

How does Google Maps get their maps to pan and zoom so smoothly, as if you're running a local software program? What happened to the lag time on link clicks as new content is retrieved from their site?

Technology and the Internet

Hub Sites, Authority Sites and Page Rank

By host on Thursday, November 02, 2006

At one time, it was thought that having a large amount of outgoing links on a web site (or Hub Site) was seen as a poor strategy for attracting or keeping visitors. At the same time, Authority Sites were viewed as the better strategy, offering large amounts of authoritative content, an abundance of incoming links, and a solid Google page rank.

Technology and the Internet

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